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The New Science of Customer Emotions, we saw that through these emotions that they found across multiple categories, we came up with the nine most important emotions that influence buying behavior. Empathy Marketing Now, the key is that what you sell and what your customers sell will be associated with more than one of these emotions. What you need to understand, though, is that these are not the emotions that drive the buying decision, but rather that your customers experience a myriad of emotions throughout their journey. How can I uncover the emotional motivations of my customers and prospects.

Empathy Mapping Well, the first thing you can do in empathy marketing is what's called empathy mapping. What you see your customers say and do externally tells us what they think and feel. You need to actually spend time with your Indonesia Email List customers, you need to get data. So this is an example of an empathy map created using a mind mapping tool. Empathy Marketing It helps you understand what's not happening externally based on what they say and do, but you need to understand the internal world of what your customers are thinking and feeling. If you have that insight, you can help them navigate the internal challenges that they're going to face.



How can you do that? Journey Mapping Empathy Marketing The customer experience is a process; it's not a linear journey. As you can see, someone might be learning, then they're thinking, then they're feeling. Empathy Marketing But how can they complete this process? Be their shepherd and guide them through the entire journey. Journey mapping allows you to put yourself in your customers’ shoes. How to Understand Customer Motivations with Empathy Marketing Are you finding it hard to make complex sales calls? Empathy Marketing You need to understand your customers’ motivations using the following steps: Go out and make sales calls.